from my friend, Deon, on employee engagement

Managing the Employee Stakeholder is of far more strategic importance than
most managers realise.

Not only are they an organisation’s most important ambassadors but engaging
the hearts and minds, and not just their hands is crucial to building a
favourable reputation in the minds of other stakeholders.

An organisation by the way obtains its reputation from the way the
organisation is perceived by its various stakeholders. Some research shows
that as much as 55 – 73% of a company’s stock price comes from its
reputation. Other studies show that Loss of Reputation is the biggest risk
that organisations can face.

Recently I was asked to facilitate a workshop on Strategic Employee
Engagement at a PR Conference – I thought I would share some things:

What is Strategic Employee Engagement?

“The state of emotional and intellectual commitment of a person, group or
organisation to the entity with whom they are employed.” Source: Hewitt

Engagement defined as “employees who are mentally and emotionally invested
in their work and in contributing to their employer’s success.”

It is also interesting to note what Jack Welch had to say about it: “It goes
without saying that no company, small or large, can win over the long run
without energized employees who believe in the mission and understand how to
achieve it. That’s why you need to take the measure of employee
engagement at least once a year through anonymous surveys in which people
feel completely safe to speak their minds.” (Jack Welch, Former CEO, General

One of the best studies that I have seen on the subject – ASTD Engagement &
Learning Study 2007


Deon Binneman
Speaker, Seminar Leader & Management Consultant in Reputation Management
Because YOUR REPUTATION matters……..!

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