Pricing: A lesson from Picasso

A women was strolling along a street in Paris when she spotted Picasso
sketching at a sidewalk cafe. The women asked Picasso if he might sketch
her, and charge accordingly. Picasso obliged. In just minutes, there she
was: an original Picasso.
“And what do I owe you?” she asked.
“Five thousand francs,” he answered.
“But it only took you three minutes,” she politely reminded him.
“No,” Picasso said. “It took me all my life.”

IN OD …experience counts


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